IZA

EL SABOR D´ALLÓ QUE NO ES VEU

DIÀNIA: MYTHOLOGY, BOTANY, AND BEEKEEPING

This is the story of a place that doesn’t appear on every map, but lives within all those who know how to listen to the hum of the mountains.

The Kingdom of the Goddess and the Guardian of Her Secrets

There was a time when the mountains of the central Valencian regions were not just rocks and scrub, but a goddess’s garden. The ancients called her Diana—the goddess of the moon and all things wild, the protector of what man could not domesticate. Because of her, this territory of peaks overlooking the Mediterranean was named Diània.

Centuries and kingdoms passed. Iberians, Romans, and Arabs walked its paths, but over time, the name of Diània began to fade into oblivion… until a man arrived with the eyes of a sage and the soul of a poet: Joan Pellicer.

Pellicer, our most «human» botanist, became the guardian of this legacy. He traveled valley after valley, rescuing from silence the stories that the elders told about medicinal plants and magical beings. He reminded us that Diània is not just a line on a map, but a «terra de dones d’aigua, gegants i bruixes» (a land of water nymphs, giants, and witches); a sanctuary where nature and people have always spoken the same language.

The Magic of the Peaks

On the slopes of Montgó, in the sharp profiles of Bèrnia, and the heights of Montcabrer, a silent miracle occurs. Here, the rugged terrain and the sea breeze have created the richest botanical sanctuary in Europe. It is a place where medicinal herbs and the continent’s rarest flowers dwell, far from the noise and haste of the modern world.

In this land, the bees are the true protagonists. They do not understand borders, but they do understand balance. They know that their lives depend on a perfect harmony between rain, drought, and flowering.

IZA: The One Who Rejoices

At IZA, we are nothing more than simple spectators and caretakers of this process. By placing our hives in the mountains, we seek what the goddess Diana protected: purity. Up there, far from chemicals and intensive agriculture, the bees gather the essence of a land that has always been free.

What does Diània taste like, then? It tastes like a honey that is, in reality, a piece of liquid mountain. It is the result of knowing how to listen to nature and respecting its time. A honey crafted from medicinal plants.

When you taste our honey, you are not just sampling a product; you are participating in an ancestral relationship that refuses to disappear. You are closing the circle of a story that began with a goddess, was rescued by a sage, and today, through our bees, reaches you.

PHILOSOPHY

My passion for bees was born from one of the hardest and most revealing periods of my life.

It came when I felt most alone, during a life crisis that struck me with a devastating force—the kind that leaves nothing behind—but also when I was most connected to the essence, to that «whole» we all occasionally sense.

Bees are a manifestation of the nature of that whole.

Although the untrained human eye only glimpses a bee, if you know how to look, you can perceive much more.

Those who know how to look can see that the hive itself is a great singular being, composed of many bees.

Furthermore, the hive is part of a much larger framework and has its own specific function: it is responsible for connecting one flower to another, allowing the mystery of life to follow its course. And when you are able to see that, to appreciate the interdependence that arises in every moment, it is impossible to ever feel alone again.

THE HONEY

Mountain honey from Diània. Local honey. Packaged in reusable wooden jars.

ALSO AVAILABLE IN THE COMB

POINTS OF SALE

IZA: call +34 686 577 215 (Carles, direct sales)

THE EXPERIENCE OF FEELING LIKE A BEEKEEPER

Reading about it is not the same as living it.

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From Diània to your table, in its own time

Our raw honey is harvested respecting the balance and cycles of Diània. Therefore, IZA is not always available.

If you value the timing of natural cycles and want to receive a personal notification when we have freshly harvested honey, leave us your email. We will inform you of the exact moment IZA is available in our shops again. We will also send you a brief reflection each month so you can enjoy IZA with greater awareness. You can unsubscribe at any time with a single click.

FAQ

• Is the packaging reusable?

• Why does IZA have medicinal properties?

• Why mountain honey?

• What is the meaning of the logo and IZA?

• Diània?

• What is the meaning of your logo?

• Where does the word IZA come from?